What will I learn?

Marketing is a dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that business organizations understand and respond to the wants and needs of multiple markets. In order to manage markets successfully, Marketing managers must employ a combination of good business judgment, effective analytical techniques, and professional communication skills. The marketing program strives to provide students with abilities in each of these areas.

Students in the Marketing major learn how to develop their marketing skills to become efficient marketing managers. Course projects are designed to provide students with exposure to real world marketing management problems. Students often work in group projects where they meet with business clients, gather marketing information, and develop real-time marketing solutions.

Career Opportunities

Students majoring in marketing often pursue careers in marketing management, marketing research, sport marketing, sales and sales management, consumer management, and product/brand management.

Program Learning Goals

Having completed a major in Marketing, the student will have the ability to:

Understand the interactions required for the effective design and execution of strategic and marketing plans;
Apply marketing theories and concepts to the analysis and design of solutions for marketing-related business challenges;
Demonstrate skills in quantitative and qualitative research techniques as they apply to marketing problems; and
Produce effective marketing plans, research reports, and oral presentations.

Which department am I in?

College of Business

Study options

Full Time (4 years)

Tuition fees
US$37,700.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

24 January 2022

Venue

College of Business

1215 Wilbraham Road,

SPRINGFIELD,

Massachusetts,

01119, United States

Entry requirements

For students from United States

This challenging accelerated program is designed for highly motivated high school students who typically have a GPA of 3.50 or higher. If you qualify, you can be conditionally admitted to the MS in Organizational Leadership program when you apply as a high school senior. If you maintain at least a 3.30 annual GPA overall, the Graduate Management Admissions Test (GMAT) requirement will be waived. If you do not meet the GPA and SAT requirements as an incoming freshman, you join the program in your senior year. You must maintain a GPA of at least 3.00 overall and on accounting courses, and obtain an acceptable GMAT score.

For international students

Students admitted as regular, degree-seeking candidates must have graduated from an approved secondary school (high school) or have obtained a General Equivalency Diploma (GED) by the time of their matriculation.

Undergraduate students can use any of the following standardized tests to meet our English language requirement:

TOEFL - 79 IBT

IELTS - 6

PTE Academic - 53

STEP Eiken - Pre-1

iTEP – 4

Duolingo - 105 DET

Admission is on rolling basis.

*There may be different IELTS requirements depending on your chosen course.

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About Western New England University

Western New England (WNE) is an internationally renowned private institution which has been teaching students for over 100 years.

  • Located on a large campus in Massachusetts
  • Average class size of 18 students
  • 98% of students receive university financial support
  • Best National Universities 2021 (U.S News & World Report)

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