What will I learn?
The pharmaceutical and healthcare industry is changing from a focus on sales to an account management structure where company representatives help physician practices and pharmacies effectively manage their practices, as well as educate them about new drugs. This shift requires a new skill set, including marketing, organizational behavior, public relations, and industry specific knowledge. Students also learn about a variety of other healthcare industries, such as biotechnology and medical devices. The Pharmaceutical & Healthcare Business major can give you that competitive advantage. The pharmaceutical and healthcare industry is dynamic and constantly changing. It needs smart, well-prepared individuals with the background knowledge in business, science, and technology to effectively compete in this environment. With the worldwide aging of the population, there is an increasing demand for pharmaceutical and other healthcare products. The jobs in this highly competitive industry include sales, marketing, and supply chain positions, as well as directors, and project managers. The Pharmaceutical & Healthcare Business major at Western New England University can prepare you for these exciting opportunities.
This major integrates the fields of pharmacy, healthcare, and business, while delivering a firm foundation in the sciences. As a Pharmaceutical & Healthcare Business major, you will develop a knowledge base to prepare you for a career in the pharmaceutical, biotechnology, or medical diagnostic device industries. You will take business courses in Marketing and Management and can earn a certificate Science courses range from Biology to Natural Science Pharmacy courses include the Fundamentals of Pharmacy. The University is accredited by AACSB International, the leading accrediting body for business programs worldwide. Graduates from this program may work in such aspects of marketing as product and brand management, sales, advertising, public relations, relationship marketing, and consulting. Hands-on experience and strong communication skills are an excellent basis for launching any career in advertising, public relations, marketing, and social media. Recent graduates have been hired by such organizations as Millennium Health, Publicis Touchpoint Solutions, Maxim Healthcare, Connecticut Science Center, McKesson, Core Medical Group, Liberty Mutual, and others.
