What will I learn?

Western Michigan University's Digital Marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as electronic commerce, data analytics, digital marketing, social media and web application development services. You will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.

After you graduate

WMU graduates with degrees in digital marketing and electronic commerce find careers in fields such as:

Digital advertising and search marketing
Web development and conversion optimization
Social media and content marketing
Search engine optimization
Email marketing and automation
Marketing technology
Video marketing

Which department am I in?

Haworth College of Business

Study options

Full Time (122 credit hours)

Tuition fees
US$17,541.00 per year
Undergraduate Upper-level 56 or more credits – USD $20,649
Application deadline

Expected November 2022

Start date

Expected January, September 2022

Venue

Western Michigan University

1903 W Michigan Avenue,

KALAMAZOO,

Michigan,

49008, United States

Entry requirements

For students from United States

A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school/secondary school (or earned equivalent).

For international students

A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school/secondary school (or earned equivalent).

Minimum English proficiency test scores:

Test of English as a Foreign Language (TOEFL): 71 iBT

International English Language Testing System (IELTS) Academic: 6.0

Pearson Test of English, Academic Module (PTE): 48

Michigan English Test (MET): 48

Application deadlines:

Fall: June 15; Spring: October 15 (Extended to November 15!)

*There may be different IELTS requirements depending on your chosen course.

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