BBA in General Business

Eastern Michigan University

The Bachelor of Business Administration in General Business prepares students for a wide variety of leadership roles in the dynamic business world. This major allows students to supplement the basic business core with business electives from at least two different business functional areas such as Accounting, Finance, Management, Marketing, Supply Chain Management, etc. Students can tailor this major to fit their interests. If you’re interested in being a leader in helping organizations meet their goals, a Bachelor of Business Administration in General Business could be your first step toward a rewarding career in private, public, or non-profit sectors of business. While pursuing this degree, students are encouraged to participate in one of many student clubs found in the COB, and also students are encouraged to look for internship opportunities to get professional work experience related to their chosen careers. Many graduates with a General Business major begin as management trainees or assistant managers with advancement opportunities leading to higher management positions. Advancement in management is often much quicker than in more technical fields.

College of Business