Doctor of Philosophy in Business Administration - Marketing

University of Cincinnati

Faculty in the Department of Marketing are considered some of the foremost scholars in consumer behavior, specializing in information processing, and judgment and decision making. Their research spans a wide range of theoretical sub-areas, including emotions and affect, self-regulation, imagery, branding, numerical cognition, morality and ethics, contextual / environmental effects, and more.The faculty are well published in the top marketing and psychology journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Psychological Science. Several faculty members also serve on the editorial boards of top journals. In addition, they have extensive consulting experience with such companies as Procter & Gamble, A.C. Nielsen Corporation, Kraft USA, and the Kroger Company.We are interested in students who are motivated to become scholars in consumer behavior, and aspire to a career as marketing faculty members in leading business schools. We boast a collaborative and supportive research environment to develop your ideas, and an active behavioral laboratory to test them.