Doctor of Philosophy in Business Administration - Marketing

University of Houston

The Marketing Ph.D. program is a research-intensive full-time course of study designed to place graduates in marketing faculty positions at research-oriented universities. The four to five-year Ph.D. program involves forty-two credit hours of coursework plus intensive research activity, including working on your dissertation and writing papers for publication in major refereed academic journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, and Management Science. We want our program to be stimulating, enjoyable, and a bonding experience with other Ph.D. students. New students get a great deal of help from those who have been in the program, and are expected to offer similar help to other new students down the road.