Study Marketing Analytics, Master in Business Administration at St. John's University in the USA, The Peter J. Tobin College of Business

Marketing Analytics, Master in Business Administration

USA

10

1

What will I learn?

The MBA with a concentration in marketing analytics develops your digital knowledge base to manage and apply big data, business intelligence and analytics, digital and social media analytics, marketing automation systems, user interface design, and digital innovations in mobile marketing. You will gain an understanding of analytics and how to apply data to strategic decision-making. Using market data, digital marketing tools, and advanced statistical analyses to make more informed decisions skills are critical for today’s businesses. The professional experience of our faculty and the focus on technology and analytics sets the marketing analytics concentration apart and will help you advance your career or transition into a new career in marketing.

Which department am I in?

The Peter J. Tobin College of Business

Study options

Full Time (3 Semesters)

Tuition fees
US$41,280.00 per year

*Price shown is for indicative purposes, please check with institution

Application deadline

01/10/2026

Start date

January 2027

Venue

Queens Residential Campus

8000 Utopia Parkway,

QUEENS,

New York,

11439, Northeast, United States

Full Time (3 Semesters)

Tuition fees
US$41,280.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

January 2028

Venue

Queens Residential Campus

8000 Utopia Parkway,

QUEENS,

New York,

11439, Northeast, United States

Entry requirements

For international students

All applicants must possess a baccalaureate degree from an accredited institution or the international equivalent prior to enrollment at the graduate level. In addition to the application form and non-refundable application fee candidates should submit the following:Statement of professional goals and resume which can be uploaded as part of the application for admissionOfficial transcripts from all undergraduate, graduate and professional schools attended.A minimum of one letter of recommendation, obtained from professional or academic referencesStudents with international credits must also submit a course-by-course foreign credit evaluation with GPA calculation from a NACES memberApplicants to The Tobin College of Business Graduate programs will automatically be considered for GMAT/GRE waivers. Applications with a GPA below 3.25 may be strengthened by submitting a GMAT/GRE score.

*There may be different IELTS requirements depending on your chosen course.

Add to my favourites

Product of

Have you discovered our IDP community?

Get to hear first-hand experiences from past students, join groups and more with our new community feature!

View community now!
cta banner image

About St. John's University

St. John’s University reflects the diversity of New York City, bringing together students from all backgrounds to learn, grow, and thrive together.

  • Extensive selection of UG and PG majors led by expert faculty
  • Wide-ranging financial support and career guidance services
  • Catholic and Vincentian university in New York City
  • More than 97 percent of students would recommend St. John’s

Get in touch