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The Master of Business Administration degree with a concentration in Strategic Marketing Analytics offers preparation for leadership roles in marketing-oriented s. The program is designed to educate students from a wide variety of backgrounds. The M.B.A. with Strategic Marketing Analytics concentration prepares students to make decisions in the field in order to develop creative digital marketing campaigns, evaluate and analyze qualitative and quantitative market research, and establish effective branding strategies. The Master of Business Administration with a concentration in Strategic Marketing Analytics requires completion of 37 hours.
January 2027
Middle Tennessee State University
1301 East Main Street,
Murfreesboro,
Tennessee,
37132, United States
Admission to the Master of Business Administration program requires the following:
an earned bachelors degree from a regionally accredited college or university with a GPA of 2.75 or higher; and
a minimum Index Score of 1000 calculated using (GPA x 200) + GMAT (or GRE equivalent).
*There may be different IELTS requirements depending on your chosen course.
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