Gain the analytical and technical skills to deliver data-generated insights
Emerging technologies, advanced digital media platforms, and the rise of big data are creating new challenges and opportunities in the marketplace. Organizations need marketing professionals with the analytical, computational, and strategic thinking skills to create marketing strategies that help their products and services stand out in a crowded field.
Our Marketing Analytics concentration will prepare you with the skills and experience to turn data-generated insights into strategies that attract and retain customers. Through coursework focused on integrating data into all aspects of marketing, you'll learn to use data to select digital channels, conduct research, and measure performance as you build proficiency in predictive analytics and evidence-based strategy.
September 2027
Boston Campus
360 Huntington Avenue,
Boston,
Massachusetts,
02115, Northeast, United States
Enrolling graduate and professional program students are required to submit to Northeastern University (NU) their official transcripts including evidence of the completion of the bachelors degree and the date of degree conferral within 30 days from the start of their first academic term.
*There may be different IELTS requirements depending on your chosen course.
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