Professional Master of Business Administration - Marketing

University of California, Riverside (Business)

Study at your own pace and accelerate your career with a nationally ranked MBA from one of the most diverse and fastest growing University of California campuses. University of California, Riverside’s (UCR’s) Professional MBA program at the A. Gary Anderson Graduate School of Management (AGSM) is for mid and early career professionals who want to build their professional skillsets in their current field or develop new skills and change careers.PMBA student headshot 2023Accredited by the Association to Advance Collegiate Schools of Business (AACSB), a premier accreditation for business programs, students in UCR’s Professional MBA program experience the same exceptional faculty, curriculum, and course offerings as our flagship MBA program. In addition to foundational business courses, you will choose one of seven concentrations to specialize in providing you with the opportunity to customize your MBA degree according to your individual career aspirations.As a STEM MBA program graduate, you will be in high demand. According to a 2022 report by the National Association of Colleges and Employers, STEM MBA grads have a 97% job placement rate within six months of graduation, higher than the 93% job placement rate for traditional MBA grads. UCR’s MBA degree also provides you with a set of technical and soft skills that will set you apart in the marketplace. Students in the MBA program wishing to pursue careers in marketing are advised to follow one of the two career pathways: digital marketing or marketing research. The digital marketing pathway focuses on search engine optimization, PPC marketing, marketing analytics and strategy. The marketing research career pathway focuses on industry trends, using statistics to understand the outcomes of campaigns, and the optimization of A/B testing. In addition to the marketing electives listed below, students can consider electives related to analytics, decision-making, business statistics and information systems, such as MGT 230, 256, 267, and 280. STAT 206 is useful for learning statistical computing using SAS or R.