Bachelor of Business (3 Year Program) - Marketing

Bond University

Designed for students who wish to study via a two-semester model, this three-year program means you will study during the January and September semesters of each year only and will complete the degree over three years rather than the usual two.The Bachelor of Business prepares students for a variety of possible career paths by offering a broad range of study options. These options include Entrepreneurship and Innovation, International Business, Management, Marketing, Marketing Communication and Tourism Management. All students complete a major from one of these options, but may also choose to add a second major, a minor, or create a tailored set of subjects from across the university to complete their degree. Students are encouraged to complete an internship, take up study abroad opportunities or a study tour to further augment this highly experiential program.This major develops students’ knowledge, skills, and practical experience in designing and implementing market-driven, value-creation marketing strategies underpinned by a sound understanding of consumer and buyer behaviour. The focus is placed on how to conduct market research, analyse findings, and communicate these to management.

Bond Business School

077409E