Bachelor of Business in Strategy, Innovation and Entrepreneurship

Macquarie University

Entrepreneurship is the process of identifying, creating and realising opportunities for new business or social ventures. It’s about venturing into the unknown – doing something that’s new to the world, new to the market or simply new to you. Entrepreneurship is ultimately about finding new and better ways to create value for yourself, your organisation and society.In the Strategy, Innovation and Entrepreneurship major, you’ll evaluate established knowledge in the area of strategy, management and entrepreneurship, before critically analysing contemporary aspects of the field. You’ll have opportunities to build your expertise in areas such as innovation in new ventures, innovation in established organisations, social entrepreneurship and new business start-ups, as well as develop solutions to real-world challenges in current and emerging business contexts.

111851M