Bachelor of Commerce (Management and Marketing)

Curtin College

The program provides students with a strong foundation in management and marketing, equipping them with the knowledge and practical skills required to lead teams and develop effective marketing strategies. Students gain expertise in leadership, organisational behaviour, communication, planning, problem-solving, change management, consumer behaviour, market research, branding and marketing communications. The curriculum combines theoretical knowledge with practical application, preparing graduates to manage business operations, support organisational growth and implement successful marketing initiatives across a wide range of industries.