Bachelor of Media and Communication / Bachelor of Business (Marketing)

Swinburne University of Technology

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.Marketing is so much more than selling products and services to customers it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales. In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.You’ll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, and use data to inform marketing decisions that deliver the integrated marketing strategies. Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

088392G