Graduate Certificate in Marketing and Digital Strategy

The University of Newcastle

Marketing is a dynamic, challenging and fast paced business function. Professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. This programs equips you with essential skills for today’s evolving business sectors, blending marketing principles with advanced digital strategies. This program provides a foundation in marketing theory, covering the principles of strategy, consumer psychology and behaviour, and digital marketing strategy.

This program will provide you with invaluable knowledge and simultaneously build your skills in analysing situations and developing and managing a marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Students can choose to specialise in an area that complements their career objectives, choosing from:

• Data-Driven Marketing Research
• Media and Advertising Strategy
• Marketing Analytics and Emerging Technologies
• Customer Experience Management
• Content Creation and Storytelling
• Social Media and Mobile Marketing
• Brand Value Creation.