Master of Applied Marketing (112901J)

Monash University

Considered, contemporary marketing has the power to make all kinds of incredible impact. From the success of a business, to the power of a brand – and more broadly, to the society and environment within which organisations operate.This takes the innovative and creative ideas and actions of marketing professionals, who are committed to driving the discipline forward in innovative, socially responsible and sustainable ways. If you’re already gaining experience as a marketing professional (or marketing student), this degree is your opportunity to build on that experience in exciting ways – in as little as one year.With the latest theoretical ideas, insights and research as a foundation, you’ll apply what you learn to practically solve contemporary marketing challenges – and consider marketing’s role in shaping more ethical, sustainable brands in today’s digitally-driven and interconnected landscape. You’ll also develop an extensive toolkit of techniques and frameworks necessary to become a capable, responsible, and effective marketing leader.The Master of Applied Marketing is taught by award-winning academics and industry experts, who’ll cover the latest theories and research influencing the industry – across areas of study like advertising, company strategy, social media marketing and value creation.The flexible study structure means you can continue working as you build on your marketing know-how, with classes available during the day and evening. All of the core units can be studied online – with some units also available online or in block mode.

112901J