Master of Marketing and Master of Project Management

University of Wollongong

The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.The Master of Project Management explores how efficient management can provide organisations with improved ability to plan, implement and control their business activities. This master’s course provides comprehensive project management skills and capabilities on the full project lifecycle from project initiation, planning, execution to project closing, and teaches strategies for dealing with a broad range of issues encountered within business organisations. The growth of new forms of technology in project management has prompted organisations to look for skilled project managers who can enhance the performance of their businesses. This 2 year packaged degree allows you to complete 2 master programs in just 2 years, instead of what would normally take 3 years to complete separately. Initially, you will complete your first master’s program for the duration of 1.5 years. You will then receive 6 subjects (36 credit points) credit into your second master’s program, allowing you to complete your second master’s in 2 additional trimesters. If you hold a bachelor’s degree in a Business or Commerce related area, you may be granted credit into your master’s program to further shorten the duration and complete 2 master’s in under 2 years.

Faculty of Business and Law

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