Doctor of Philosophy in Management - Marketing

Wilfrid Laurier University

The Marketing field in Laurier’s PhD in Management program offers you the opportunity to conduct research on contemporary topics of theoretical and managerial significance. Our areas of specialization include consumer behaviour, innovation, marketing strategy, brand management, and services marketing. We welcome applications from those with education and/or experience in business and marketing or a relevant field such as psychology and economics.Our program centres on theory development, empirical analysis, and developing managerially relevant knowledge. It builds on core theories from marketing and other disciplines (including psychology, economics, and decision sciences). You will have the opportunity to acquire a broad range of methodological skills including experimental design, surveys, qualitative research, and quantitative modelling. Our focus is to hone your research skills both through course work and by actively collaborating with you in new or ongoing research projects.