Study Master of Science in Management - Marketing at Wilfrid Laurier University in Canada,
ip target image
You are currently browsing our site with content tailored to students in your country

Master of Science in Management - Marketing

Canada

13

What will I learn?

The Lazaridis School’s Master of Science (MSc) in Management: Marketing is a one-year program that will train you to become a marketing researcher with highly desirable skills in marketing research and analytics. Our program is ideal if you are seeking a career as a marketing research analyst in industry and government or as a first step towards a PhD in business.The program provides rigorous training in research methodology and data analytics, as well as in core marketing fields such as marketing strategy, consumer studies, services marketing and branding.

Study options

Full Time (1 Year)

Tuition fees
CAD$22,461.00 (US$ 16,144) per year
Textbooks and Supplies - 1500
Start date

September 2027

Venue

Waterloo Campus

75 University Avenue West,

Waterloo,

Ontario,

N2L 3C5, Central Canada, Canada

Entry requirements

For international students

For the OB/HRM field, you need an undergraduate (honours) degree in business, or other field relating to OB/HRM such as psychology or sociology. For the Marketing field, you need an undergraduate (honours) degree in business/commerce, or other field relating to Marketing such as psychology, economics or sociology. Prior work experience in marketing or in a related area is not required but desirable. For the SCM field, you need an undergraduate (honours) degree in business or other related fields such as industrial engineering or computer science. A minimum B+ average in your undergraduate studies. Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). You can find a link here to the GMAC conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived. Proficiency in English. Applications are reviewed by the graduate program committee, which considers all prior university grades, statement of interest, an academic writing sample, and letters of reference.

*There may be different IELTS requirements depending on your chosen course.

Add to my favourites

Product of

Have you discovered our IDP community?

Get to hear first-hand experiences from past students, join groups and more with our new community feature!

View community now!
cta banner image

Get in touch