Study MSc in Marketing and Consumer Studies at University of Guelph in Canada, Gordon S. Lang School of Business and Economics

About this course

About this course
- Overview
- Department
Study options
Entry requirements
- International

What will I learn?

In order for a business to succeed, decision-makers must be able to understand the behaviour and trends of consumers. Langs MSc in Marketing and Consumer Studies program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large-scale research projects. It will further prepare you to pursue a career in marketing, brand management, product development, market research, and consumer protection policy. The program also provides an excellent training towards the pursuit of a PhD in marketing, consumer behaviour or a related business discipline.The MSc program draws on a variety of disciplines in marketing theory and research methods. You will complete five core courses, including consumer behaviour and marketing theory, three graduate courses in measurement and analysis, and an elective course exploring theoretical topics in marketing, which will help you develop your thesis.Graduates of this program pursue careers in a number of unique areas in marketing, advertising and public sector, including Marketing research, Brand management, Marketing management, Advertising and communication, Quality managementQuality control consulting

Which department am I in?

Gordon S. Lang School of Business and Economics

Study options

Full Time (4 Semesters)

Tuition fees

CAD$13,675.08 (US$ 9,829) per year

Residence Room - $7,900 - $11,116 CAD (Per Year)

*Price shown is for indicative purposes, please check with institution

Start date

September 2027

Venue

University of Guelph

50 Stone Road East,

Guelph,

Ontario (ON),

N1G 2W1, Central Canada, Canada

Entry requirements

For international students

Minimum Degree: Normally, the minimum requirement for admission to a master's program is successful completion of an undergraduate degree/ baccalaureate, in an honours program or the equivalent, from a recognized university.Minimum Admisson Average: 70% (B-) average is required in the last two years of full-time equivalent study. Calculating Admission Average: North American Degrees;A four-year undergraduate degree from a recognized institution. Typically, the last 20 one-semester courses consist of 10 Credits/60 Units/60 Hours For in-progress degrees, the total number of credits with grades that are used may be lower. E.g. 8 Credits/48 Units/48 Hours may have grades while 2 Credits/12 Units/12 Hours will be in progress. International Degrees;Country-specific degree equivalent to Guelph's four-year undergraduate degree from a recognized institution. Typically, the last 4 full-time semesters (or 6 full-time semesters for full-year education systems) equivalent credits.

*There may be different IELTS requirements depending on your chosen course.