Ontario College Advanced Diploma in Advertising and Marketing Communications - Management

Sheridan College Institute of Technology and Advanced Learning

Develop breakthrough advertising with real-world experience Identify lucrative target audiences and develop integrated media plans to reach them. Uncover consumer insights and create dynamic social media strategies and content. Harness digital tools to develop big ideas taglines and landing pages. Calculate campaign costs and interpret digital analytics. Discover trends learn about relevant laws and consider ethical implications. Harness digital tools and software solutions Use industry leading technology platforms and cloud-based software to create and deploy campaigns. Master prompting techniques for Generative AI and bring your ideas to life using graphic design apps and tools. Manage and organize content using CRM systems and use cross-platform media measurement tools to find your audiences. Get real-world experience Stand out from the crowd with real-life work experience Create and pitch an integrated multimedia campaign to a real-world industry client under the mentorship of experienced professors. You'll work with a group of peers to create your idea develop your media plan and pitch a big idea with your creative content just as you would working in a real-life advertising agency. Graduating with this kind of experience will help you stand out from the crowd.

Pilon School of Business