Study MSc in Marketing and Retail Innovation at University College Dublin (UCD) in Ireland, UCD College of Business

MSc in Marketing and Retail Innovation

Ireland

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What will I learn?

Accelerate your career with this dynamic Masters programme blending marketing expertise and customer-driven retail innovation. Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the MSc in Marketing and Retail Innovation. Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest companies in the world will feature at the heart of your studies from Amazon to Tesco, Primark to Burberry and Alibaba to Unilever. Our MSc in Marketing and Retail Innovation is about integrating the new and old, the physical and digital, the consumer and the supplier. This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers. Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the unique MSc in Marketing and Retail Innovation. The programme addresses vital industry needs, blending essential marketing expertise with customer-focused retail innovation, where relentless change demands agile creative responses.Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest global retail brands will feature at the heart of your studies, such as Amazon, Tesco, Primark, Burberry, Alibaba and Unilever, with a curriculum that embraces all aspects of retail from bricks and mortar to e-commerce, supply chains to data analysis and experiential innovation to brand evolution.This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers. This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers12 months

Which department am I in?

UCD College of Business

Study options

Full Time (1 Year)

Tuition fees
€23,170.00 (US$ 24,831) per year
Estimated Monthly Costs (per student) - Accommodation - €1,013

*Price shown is for indicative purposes, please check with institution

Start date

September 2027

Venue

UCD Michael Smurfit Graduate Business School

Carysfort Avenue,

Blackrock,

Dublin,

A94 X086, Leinster, Republic of Ireland

Entry requirements

For international students

A minimum second-class honours degree (or equivalent) in any disciplineA primary degree with a minimum of three years work experience in a retail or marketing role

*There may be different IELTS requirements depending on your chosen course.

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About University College Dublin (UCD)

UCD is the most international and diverse university in Ireland, and is the destination of choice for over 11,000 international students.

  • Main campus in Belfield, only 5km from Dublin city centre
  • 100th in the world (QS World University Rankings, 2027)
  • One of Europe’s top research-intensive universities
  • Scholarships available for international students

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