Bachelor of Applied Management (Marketing and Sales)

Ara Institute of Canterbury Limited

Become a dynamic force in marketing. This degree will equip you with a broad range of professional and marketing skills, that enable you to be a dynamic force in the world of sales and marketing and help businesses, and yourself, stand out in the crowd. In your first year you’ll develop a depth of business knowledge and skills required for any commercial context. This includes skills in management, leadership, accounting, marketing, HR, law, economics and sustainability, as well as knowledge of Treaty of Waitangi/Te Tiriti o Waitangi. Then across your second and third years you’ll dive deeper into marketing and sales, where you’ll develop an advanced understanding of the art of marketing in today’s fast-paced, ever-changing commercial landscape. You’ll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues. Additionally, you’ll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you’ll address business issues or advance business opportunities.