Graduate Diploma in Applied Marketing

Southern Institute of Technology

Improve your marketing career with the Graduate Diploma in Applied Marketing. Learn advanced strategic planning analysis marketing skills and implementation tactics and help get your career to the next level.The aim of the Graduate Diploma in Applied Marketing is to provide students who already have a degree or extensive applicable experience with advanced theoretical and applied knowledge in Applied Marketing which can be used in professional practice or further advanced study in this area.The programme offers a blend of theoretical and practical learning with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management such as communication presentation interpersonal and problem solving skills in addition to the development of specific business knowledge.You will learn toStrategically analyse market information in order to apply and develop market researchDevelop marketing plans promotional campaigns and cost effective budgets.Solve problems both independently and as part of a team.Career opportunitiesStudents who have completed a Graduate Diploma in Applied Marketing will strategically analyse market information in order to develop and apply marketing concepts to complex realworld scenarios.Such scenarios may include formulating marketing plans conceptualising and evaluating promotion campaigns making reasoned tradeoffs between objectives and budgets innovating and managing change via a strong grounding in the realities of social economic and technological change processes the underlying dynamics of consumer and industrial buyer behaviour contemporary marketing research practice and organisational behavioural principles.