What will I learn?

Do you like the thought of "getting customers in the door"? Do you have the ability, either verbally, written or online to make a product sound appealing? Maybe it’s time to continue your undergraduate study and advance your knowledge in marketing.

If you already have experience but you want to specialise in this expansive area of expertise that encompasses many different focus areas, then this course could be your ticket to paradise.

Marketing as an industry offers incredible job diversity. Companies in every sector use marketing campaigns to drive their business which means you will be able to work for a variety of companies; you might work for non-profit organizations, multimillion- dollar businesses or small start-ups.

The Graduate Diploma in Marketing is a well-balanced course that will give you a solid grounding in the key areas of market management. This one year full-time ( or up to five years part time ) programme will teach you to:

  • communicate with customers,
  • build brands,
  • enhance your customers' experiences
  • deal with the intricacies of marketing online and to international audiences.

Career Opportunities

Graduates will be qualified to work in a range of marketing positions, and business consulting in many industries.

Some possible jobs in this field that you might pursue in the future include: Marketing manager, Marketing specialist, Sales representative, Digital marketing specialist, Product marketing manager or Communications manager.

Satisfactory Completion
Every candidate for the qualification of Graduate Diploma in Marketing, is required to follow to the satisfaction of the Board of Studies, a programme of study for a minimum period of one year. Each year of study comprises two 17-week semesters.

The overall programme of study for every candidate requires 120 credits for successful completion of the qualification

Individual papers may have specific pre-requisites or other knowledge/skill requirements, which may be required to be satisfied by students.

Study options

Full Time (1 year)

Tuition fees
NZ$17,000.00 (US$ 11,765) per year
Resource fee: NZ $2,000. This fee is for 2021 and it may subject to change for the coming year
Start date

14 February 2022

Venue

Southern Institute of Technology

Invercargill Campus,

133 Tay Street,

INVERCARGILL,

Invercargill Central,

9840, New Zealand

Entry requirements

For students from United States

Applicants must have obtained at least an undergraduate degree in any discipline or be a mature student aged at least 20 years and supply evidence of at least three years relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements. The Programme Manager will use this information to assess whether the applicant is likely to successfully complete the Graduate Diploma programme. IELTS test - Academic score of 6 with no band score lower than 5.5; TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE); TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18); Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill. OET - Minimum of Grade C or 200 in all sub-tests; Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42; Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill; Trinity ISE - ISE II with no less than distinction in any band.

For international students

Applicants must have obtained at least an undergraduate degree in any discipline or be a mature student aged at least 20 years and supply evidence of at least three years' relevant work experience. Each mature applicant must provide their curriculum vitae detailing any relevant work experience and academic achievements. The Programme Operations Manager will use this information to assess whether the applicant is likely to successfully complete the graduate diploma programme.

Language Requirements

  • IELTS test - Academic score of 6 with no band score lower than 5.5
  • TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
  • TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
  • Cambridge English Examination - B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169. No less than 162 in each skill.
  • OET - Minimum of Grade C or 200 in all sub-tests
  • NZCEL - a) Expiring Level b) Current: a) Level 4 (Academic) b) Level 4 (Academic)
  • Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42
  • Language Cert - C1 Expert IESOL (LRWS) with PASS and no less than Pass in each skill
  • Trinity ISE - ISE II with no less than distinction in any band

*There may be different IELTS requirements depending on your chosen course.

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