Packed with expert information, this beginners course will give you a clear understanding of the distinction between a collection of fashion designs and a fashion brand. It will provide you with the tools to continue to develop your fashion label. Through a guided research of markets and trends, you'll learn how to identify your customers and your unique selling proposition (USP).
You will compile a detailed breakdown of features that constitute your personal style. Plus, you will learn how to capitalize on all this through inspiration, cultivation and a winning pitch. And you will also get top brand and marketing professionals to share their expertise and experience with you. At the end of the course, you will present your Branding, Marketing and PR Plan, alongside your sketch book or mood board for a group critique and feedback.
Who this course is for
This course is suitable for fashion design students or graduates who want to investigate how they can cultivate their designs into a brand. Anyone who is interested in pursuing a career in fashion marketing, branding and PR would do well to take this course as an introduction.
*Price shown is for indicative purposes, please check with institution
Expected July 2027
King's Cross Campus
Granary Building, 1 Granary Square,
King's Cross,
London,
N1C 4AA, Southern England, United Kingdom
There are no formal entry requirements for UAL Short Courses. We may advise a certain level of pre-existing knowledge for some courses. This will be clearly stated in the course description.
*There may be different IELTS requirements depending on your chosen course.
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University of the Arts London has ranked second in the world in Art and Design for the fifth year in a row in the 2023 QS World University Rankings
