Business Management and Marketing (including a Foundation Year) - BA (Hons)

University of Chester

Are you ready to dive into the exciting world of business and marketing? Our degree offers a unique blend of contemporary business issues and cutting-edge marketing insights, providing you with the perfect foundation for a thriving career.With a carefully curated selection of modules covering both business and marketing fundamentals, youll gain a comprehensive understanding of how these two disciplines work together to drive organisational success. Plus, youll have the opportunity to specialise in areas that interest you most through elective options and a final-year project.This combined honours degree is designed to equip you with the practical skills and entrepreneurial mindset needed to excel in todays competitive business landscape. Through hands-on experiences like marketing simulations, guest lectures from industry experts, and work-related opportunities, youll apply theoretical knowledge to real-world scenarios.Beyond mastering the intricacies of business and marketing, youll also hone essential transferable skills like leadership, communication, presentation and analytical thinking. These skills will make you a valuable asset to any organization.You will cover a wide range of marketing topics, including the marketing mix, branding, digital marketing, social media, consumer behaviour, marketing strategy, and sustainability in marketing. These areas are perfectly complemented by the core business skills and theory learned within the business element of the course.