What will I learn?
**In December 2024, the University of Bolton was granted permission by the Office for Students (OfS) to change its name to the University of Greater Manchester with immediate effect. While we work to update our systems, you may see both names used in the information we provide.**Digital marketers are in demand. Our industry-focused BSc (Hons) Digital Marketing and Management CIM Accredited Degree aims to prepare you to take advantage of the e-commerce and marketing opportunities offered by social media, data analytics and emerging technologies. By combining business management, digital marketing, web design and app development knowledge, we offer you the skills needed for success in this growing digital business and e-tail sector.Businesses wish to promote their products and services in new ways, so graduates with digital marketing and business management expertise are highly sought-after by employers. Social media, big data and emerging technologies are driving innovation and creating marketing opportunities for organisations of all sizes – from tiny start-ups to giant multinationals. Organisations seek individuals with strong skills in the fundamentals of business management combined with up-to-date knowledge of digital marketing and e-tailing techniques, data analytics and design for web and mobile applications. The University of Greater Manchester is a Chartered Institute of Marketing (CIM) Accredited Degree University. Our industry-focused BSc (Hons) Digital Marketing and Management degree offers you the skills and understanding you'll need for a career at the forefront of this rapidly-evolving area of business and e-commerce, along with the benefits of studying a CIM Accredited Degree.Inspired by the thinking of the CIM and the Digital Marketing Institute (DMI), this degree combines industry knowledge and a wide range of practical, technical and transferable skills essential to success in digital business management. We aim to future-proof your career in this exciting sector. We offer you knowledge vital for a career in today's digital marketing and retail environment, as well as the lifelong learning skills that will help you stay abreast of innovations and new technologies moving forward.Our expert team will support you in building your marketing knowledge from fundamental principles up to advanced topics. You'll cover areas such as segmentation, product and customer lifecycles, customer relationship management (CRM), planning integrated marketing campaigns and customer insight, which are vital in e-tail. You'll explore the marketing opportunities provided by social media and other online and digital platforms, and have the chance to gain knowledge of web design, app design and development, information systems and data analytics. We'll guide you as you develop a secure grounding in areas such as strategic management, financial decision making and project management, which are essential elements of every manager's toolkit. Moreover, we'll encourage you to develop critical thinking, research and academic skills, alongside transferable skills such as resilience, teamwork, communication, time management and innovation that are highly attractive to employers.Live briefs, guest lectures and specialist modules will support you in gaining experience in a range of digital marketing techniques and develop the essential practical and technical skills you'll need to plan, create and manage innovative and engaging digital marketing campaigns. Our goal is to combine concepts, techniques and knowledge from the fields of business management, marketing, data analytics, web design and app development, helping you build the necessary skills to become a successful and professional digital marketing and e-commerce manager.
