The MSc Digital Marketing and Analytics equips you with the creative and analytical skills to thrive in the digital marketing landscape - where insight is driven by data and innovation shapes success.
At KBS, you’ll explore digital strategy, social media storytelling, consumer behaviour, data mining and analytics tools.
You’ll design campaigns, build websites, and analyse real data - while tackling key ethical questions about privacy, AI, inclusion and sustainability.
With guest lectures, industry projects and a strong global focus, you’ll graduate ready to lead digital marketing strategies that are intelligent, impactful and future-facing.
Study the Digital Marketing and Analytics MSc at Kent Business School and graduate with the confidence to excel in your career.
Accredited by CIM
Chartered Institute of Marketing (CIM) accreditation gives you professional credibility and qualification exemptions.
*Price shown is for indicative purposes, please check with institution
January 2027
University of Kent - Canterbury Campus
Canterbury Campus,
Canterbury,
Kent,
CT2 7NZ, Southern England, United Kingdom
A minimum of a second-class UK degree, or an equivalent internationally recognised qualification in any subject area is needed for this course. We particularly encourage applicants from a marketing, business or management background.
All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
*There may be different IELTS requirements depending on your chosen course.
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Students at Kent will benefit from world-class research, outstanding teaching quality and excellent careers guidance too.
