Digital Marketing with Foundation Year - BA (Hons)

University of Portsmouth

**Overview**Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing with Foundation Year degree. In your foundation year, you'll develop the knowledge you need to move on to the first year of BA (Hons) Digital Marketing. It will bridge the gap to uni, with the knowledge and academic skills you'll need to start. Once you move into your second year of the course, you start to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate. Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course. You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. In your third and fourth years, you’ll get to choose specialist topics to focus on such as advertising or product development. You’ll also hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the field.

Faculty of Business and Law