Digital Marketing MA

University of Portsmouth

Advance your expertise with our MA Digital Marketing course and learn how to create impactful, data-driven campaigns while strengthening your digital marketing skills. You will work with industry data to analyse and interpret the environment you operate in, gaining the insight needed to make informed strategic decisions. Throughout the course, you will explore how organisations communicate, compete and connect in a rapidly evolving digital landscape and develop the strategic capability to shape that landscape yourself. Open to graduates from any background, this course combines digital marketing theory with practical, industry-focused learning. With teaching delivered Monday to Wednesday, you will benefit from a focused timetable that supports flexibility, work opportunities and commitments beyond your studies. You will study areas key to modern digital marketing, including digital strategy, campaign planning, big data analytics, consumer insight, user experience design, and customer journeys. Through live briefs and collaborative projects such as the Marketing Agency Project, you will apply your learning directly to real business challenges and build a portfolio of work that demonstrates your abilities to employers. There are no exams. All assessment is based on authentic, practical tasks such as campaign plans and client presentations reflecting the realities of professional digital marketing roles. Throughout the course, you will work with the same industry-leading data sources used by marketers worldwide, including Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC. You will graduate with the confidence, creativity and analytical skills needed to thrive in a digital marketing career, ready to lead on strategy, insight and user-focused innovation.

Faculty of Business and Law