What will I learn?
If you are passionate about fashion and want to build a career in brand management, marketing, social media, content creation, PR, retail, buying and merchandising or fashion communications, BA (Hons) Fashion Marketing and Communication will equip you with the knowledge, creative thinking and commercial skills to take your first steps into the industry.The course reflects the way the fashion industry operates today, where brand, content, social media, retail, trend intelligence and consumer engagement are increasingly interconnected. You will explore how fashion brands communicate, connect with consumers and respond to an evolving global marketplace, while developing an understanding of the wider fashion business. Shaped by current industry practice and student feedback, the course places a strong emphasis on the commercial, strategic and communication skills sought by graduate employers.You will follow a single, integrated course, giving you a well-rounded understanding of fashion marketing and communication while allowing you to explore different areas of the industry and discover where your strengths and interests lie. In your final year, optional modules provide opportunities to tailor your studies towards your own specialist interests and career ambitions. Teaching is fashion-focused throughout, delivered by a specialist subject team and underpinned by core marketing principles.Professional development and employability are embedded throughout the course, culminating in a dedicated final-year module designed to support your transition into the industry. You will learn how to communicate your skills and experience effectively, develop a professional CV and personal profile, and prepare for interviews, assessment centres and graduate recruitment processes with confidence.**UON’s Fashion Marketing and Communication degree was ranked as 6th for overall student satisfaction out of all universities in England, according to the latest 2026 National Student Survey (NSS).****4th for Satisfied with Feedback for Marketing.** Guardian data taken from the Marketing and Public Relations Subject table.**By studying at the University of Northampton, you can be confident that:**At the University of Northampton, you’ll benefit from a supportive, career focused experience designed to help you succeed.**Personalised learning**\Benefit from small group teaching, expert academics and dedicated one to one support within our close knit learning community.**Built for your future**\Develop valuable skills, gain real world experience and build the confidence to succeed in your chosen career.**Guaranteed accommodation**\We guarantee a room in our Halls of Residence for all new full time first year students who apply and accept their offer by June 2027.\***Exceptional student benefits**\Receive a brand new laptop at no additional cost, with essential textbooks available through our library.\***A modern campus experience**\Study at our purpose built Waterside Campus, designed to support learning, collaboration and student life.**The Northampton Employability Promise**\We'll support you to achieve your career goals through personalised careers coaching and ongoing graduate support, including access to paid internships and discounted postgraduate study.\*\*See our website for full terms, eligibility criteria and further information.
