What will I learn?
On BA Fashion Marketing, our mission is to build a better fashion industry, where inclusivity, diversity and sustainability are fully considered from concept to consumer. You’ll become a creative and ethical fashion marketer with a broad range of resilient skills that are adaptable within the ever-changing industry landscape. Our course balances research-led activities and contextual studies with creative practice and focuses on social, ethical and sustainable solutions to inform marketing decisions.You’ll be working with research-active academics and industry professionals on exciting and authentic future-facing projects. You'll practice research, analysis and critical thinking skills throughout the programme. These skills, when combined with your creativity, are key for the development of innovative fashion marketing strategies, products, experiences and communications. Through a combination of making, reading and writing, you’ll become a creative thinker and a critical practitioner.Your core subjects include design studies, visual communications, marketing principles, forecasting, branding and fashion management. You’ll also have the opportunity to study areas of personal interest, by selecting from a range of optional modules, for example sustainability, fashion imaging and neuromarketing. There’s also the choice to take Year in Industry or to Study Abroad, providing you with the flexibility to tailor your education experience to reach your ambition.
Which department am I in?
School of Design
Entry requirements
For international students
A-level: ABB including an Art/Design subject or Media. Excluding General Studies and Critical Thinking. Will accept Business with task (see below).If coming through a Business route (rather than art/design) applicants are set a task to assess their artistic skill.GCSE: 5/6 A-C (or 4+) including English.Alternative qualification Access to HE Diploma Pass diploma with 60 credits overall, including at least 45 credits at level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher. An interview and a piece of written work may be required. BTEC DDM in art/design. Excluding Art Foundation Diploma; please see Other Qualifications section. Cambridge Pre-U M1, M1, M2 including art/design, media, or business. If coming through a business route (rather than art/design), applicants are set a task to assess their creative potential. International Baccalaureate 34 points overall with 16 at Higher Level including 5 in Visual Arts or Business (if coming through a business route, rather than art/design, applicants are set a task to assess their artistic skill) and 4 in English. Irish Leaving Certificate (higher Level) H2, H2, H2, H3, H3, H3 including art/design or media or business. If coming through a business route (rather than art/design/media) applicants are set a task to assess their artistic skill. Scottish Highers / Advanced Highers BB in Advanced Highers and AABBB in Highers OR B in Advanced Highers and AAABB in Highers OR AABBBB in Highers. Welsh Baccalaureate Please note that we don't currently accept the Welsh Baccalaureate. Other Qualifications UAL Extended Diploma: Distinction in the UAL Extended Diploma (or High Merit where available).Art Foundation course: we welcome Art Foundation course students. However, the qualification is not a requirement for entry and doesnt usually count towards , which are based on A-levels and equivalent qualifications. In exceptional cases, we may make you an offer conditional on achieving an Art Foundation qualification: we may consider your application if youre taking a validated Art Foundation course and have ABB or above at A-level not including Art or Design.
