What will I learn?

Love fashion? Want to share that love with others? Our BA (Hons) Fashion Promotion and Communication is aimed at ambitious, creative individuals who are keen to develop a career in fashion styling, image-making and digital media.As the rise of social media has transformed the way we consume fashion, the industry has opened a plethora of opportunities beyond the fashion designer’s role, in areas such as fashion photography, trend forecasting, styling and art direction, branding and fashion media. You’ll benefit from workshops with industry professionals, collaborations with other students and guest speakers.**Why study at Buckinghamshire New University?**Led by our dedicated and supportive course team, you will focus on understanding how fashion can be communicated and promoted creatively through a range of media.Using our state-of-the-art facilities you will be able to develop knowledge, skills and techniques in photography, trend analysis, illustration, film, marketing, visual merchandising, branding and PR, styling, writing and the creative use of new digital platforms. With our strong links with the fashion industry, you’ll get direct access to guest lectures and can benefit from live project briefs, master classes, and plenty of networking opportunities with leading designers. With London only a short journey away, you can take the opportunity to visit some of the world’s best shop fronts, galleries and museums for inspiration.**What facilities can I use?**Not only will you be able to benefit from our Red Shed which homes our textiles and fashion course, but you’ll also have access to our remarkable, fully-equipped photographic studio. Here you will be able to make your ideas come to life.As well as these specialist facilities, we also have a range of mac suits with the latest Adobe Creative software for you to use.In our workshops, you’ll receive one-to-one teaching, working closely with lecturers, specialist technicians and alongside fellow students.**What will I study?**At the core of the BA (Hons) Fashion Promotion and Communication course you can find creativity, innovative thinking and an exploration of contemporary approaches to the marketing of fashion.Combining theory with creative practice, you will be able to develop intellectual, technical and professional skills and knowledge to succeed. This will help you when pursuing a career in a range of fashion industry related roles.**How will I be taught and assessed?**This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.As there are links with our BA (Hons) in Fashion Design programme, you will be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.You’ll also have the opportunity to work on live briefs, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.You’ll benefit from a close-knit community with your fellow students, as well as great studio-based lecturers from our experienced and specialist team of lecturers who are made up of designers, current industry practitioners and researchers.By the time you graduate you will have gained a deep understanding of the industry through knowledge of the communication and design process within a historical, social, ethical and cultural con

Which department am I in?

School of Creative And Digital Industries

Study options

Full Time (4 Years)

Tuition fees
£14,250.00 (US$ 19,000) per year
This is a fixed fee
Start date

19 September 2022


Buckinghamshire New University

Queen Alexandra Road,

High Wycombe,


HP11 2JZ, England

Entry requirements

For students from United States

Students require successful completion of a High School Diploma with GPA above 2.8, plus one of the following: SAT with a minimum of 1100 overall, and a minimum of 550 from Evidence Based Reading and Writing, and Mathematics; Minimum of 3 APs with grades above 3. International students with IELTS 6.0 (5.5) or below will have to undertake an enhanced curriculum in addition to the advertised programme.

*There may be different IELTS requirements depending on your chosen course.


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