Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels.
You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.
Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.
You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.
*Price shown is for indicative purposes, please check with institution
September 2027
Headington Campus (admin campus)
Marston Road Site, Jack Straws Lane, Marston,
Oxford,
Oxfordshire,
OX3 0FL, Southern England, United Kingdom
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or any other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference).
*There may be different IELTS requirements depending on your chosen course.
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Excellent graduate outcomes, with over 87 percent of Oxford Brookes students in employment or further study within six months of graduating.
