International Fashion Branding - BA (Hons)

Glasgow Caledonian University

Pursue a career as a Retail Buyer, Visual Merchandiser or Stylist if you have a creative business mind or an interest in fashion. Study the fashion industry, brand development and management, promotion and communication, marketing and fashion buying. Fashion is an international industry, influencing a growing number of products and services. This distinctive course helps you to develop both traditional and digital skills and expertise in fashion brand development and communication, preparing you for success in this exciting and dynamic industry. The course explores the key aspects of international fashion branding through both traditional and digital practices. You'll gain a thorough understanding of areas such as brand management and marketing, fashion brand development and promotion, fashion buying and visual merchandising in retail, and sustainable fashion. In Year 4, you'll gain a strategic view of the fashion industry, with a focus on internationalisation strategy within the context of communication and branding. We'll support you as you discover and develop your digital skills in an increasingly popular and important part of fashion brand development in the industry, with fashion creation software such as Adobe Creative Suite and Lectra. This provides you with relevant industry skills and allows you to develop a portfolio of creative work across all four years of study. We work hard to organise guest lectures from fashion practitioners and industry leaders to talk to students, giving you an invaluable insight into the connection between theory and practice. We have strong links with a wide range of major fashion companies, including Cruise, USC, House of Fraser, Reiss, John Lewis, Schuh, Johnstones of Elgin, Eleganza Sposa, Strathberry, M&Co, 18 Montrose, Next, GANT and Cortefiel.

Department of Business Management