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Marketing and Digital Communications MSc

UK

19

3

What will I learn?

Integrating mainstream marketing and communication theories with relevance to the digital environment, the MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms.

The course explores the strategies that drive marketing and communication campaigns, covering topics such as new product development, crisis communications and green marketing.

  • Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.
  • Learn to apply marketing concepts to relationship building and networked communication.
  • Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.

What you'll study

The core modules aim to build foundational knowledge and skills in marketing and consumer behaviour concepts and theories. Students will have the opportunity to gain the following broad skills:

  • Ability to develop independent and critical insights into marketing concepts and digital communications.
  • Ability to critically evaluate approaches to marketing and communication strategies through real world examples.
  • Ability to assess the risks and opportunities for building relationships and consumer communities within the digital landscape.
  • Learn to communicate effectively and with sensitivity to cultural or other relevant contextual factors, within global platforms.

Structure

  • Eight core modules
  • Three optional modules

Teaching

The teaching team is comprised of Teaching and Research and Teaching & Scholarship staff, complemented where relevant by visiting lecturers with professional expertise in sectors such as communications, advertising and public relations. Students will benefit from this mix of expertise, gaining insights from research, scholarship and industry.

Students typically have 3 contact hours per week in each module. Within these three hours, each module has its own pattern of lectures, seminars/classes and other activities. Students could take part in a range of different teaching and learning activities that include the standard lectures and small group seminars, one-to-one tutorials, expert lectures, group-work, independent studies, research projects, team group learning.

Career paths

The programme is suitable for individuals who are looking to work in marketing, internal or external communications, social media, public relations, and advertising roles in commercial or non-commercial sectors.

Which department am I in?

School of Business and Management

Study options

Full Time (1 year)

Tuition fees
£27,250.00 (US$ 32,873) per year
This is a fixed fee

*View details on institution website

Application deadline

Expected September 2023

Start date

18 September 2023

Venue

Mile End

Mile End Road,

Tower Hamlets,

London,

E1 4NS, England

Entry requirements

For students from United States

Students should have a Bachelors Degree. IELTS Academic: 6.5 overall including 6.0 in Writing, and 5.5 in Reading, Listening and Speaking. 

For international students

A 2:1 or above at undergraduate level in any subject. IELTS: 7.0 overall including 6.0 in Writing, and 5.5 in Reading, Listening and Speaking; TOEFL: 100 overall including 21 in Writing, 18 in Reading, 17 in Listening and 20 in Speaking.

*There may be different IELTS requirements depending on your chosen course.

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About Queen Mary University of London

Students of all backgrounds can enjoy an exceptional education, and all the culture that London has to offer, if they choose to study at Queen Mary.

  • A world-leading Russell Group university
  • An exceptionally diverse student body
  • Excellent facilities with lots of investment
  • Has produced eight Nobel Prize winners

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