Marketing and Management (with a professional placement year) - BSc (Hons)

University of Sussex

### **Why choose this course at Sussex?*** **Advance your marketing career on our CIM-accredited degree, with exemptions from professional qualifications and teaching aligned to skills employers demand.*** **Understand consumer behaviours, market trends, data and metrics to make effective strategic decisions, and gain real-world experience on your placement.*** **Learn from leading researchers and marketing practitioners in areas such as branding, communications, digital and sustainable marketing.**Today’s business environment is dynamic and competitive. Survival, profitability and growth are key business drivers. Modern leaders need to understand consumer behaviours, market trends, data and metrics to make effective strategic decisions.Sustainability and social responsibility shape business practices. This CIM-accredited course will prepare you to address both current and future business challenges.You’ll join a Business School of leading academics who are shaping policy and practice. Our culture of research excellence includes expertise in areas such as brand authenticity, AI in marketing and technological innovation.You’ll have access to our established industry connections, state-of-the-art facilities and enhanced careers support. You can also join our dynamic Marketing Society, which hosts popular events such as panel discussions with industry experts and opportunities to connect with successful alumni.By studying at Sussex, you will:* learn how to critically evaluate organisational and consumer behaviour* explore marketing strategy, brand development and new product management* understand the entrepreneurial process and strategic decision-making* learn to use digital tools and data analytics* develop your study skills with the support of an Academic Success Adviser* access opportunities for mentoring, networking and guest lectures.Additionally, you can personalise your learning experience by selecting from a range of contemporary and business-focused modules. You can tailor your degree to the areas of business you’re most interested in.### **Location**Nestled in the South Downs National Park, close to the sea and Brighton’s vibrant cultural scene, our campus offers a warm and welcoming home. Situated just an hour from London and 30 minutes from Gatwick Airport, Brighton offers the best of both worlds. Encouraging curiosity, creativity and connection, it combines the best of city life with easy access to the countryside, the UK’s capital and the wider world beyond.

Business and Management