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Marketing BA (Hons)



What will I learn?

Our Marketing BA course will provide you with an in-depth understanding of all areas of contemporary marketing and how that fits into the wider business function and society.You’ll learn how to select and apply appropriate methods and techniques to develop marketing solutions to challenges faced by some of the biggest companies in the world.You will study emerging trends and gain real-world experiences through our partnerships with award winning digital marketing agencies giving you the opportunity to develop the necessary skills and attributes to succeed in a professional marketing position.You can also expect to develop knowledge of the range of marketing disciplines, the relationships between them and their application to practice. For instance, you’ll apply knowledge of customers, markets, brands, market research and marketing strategy to propose, justify and implement effective marketing solutions. Which ultimately will enhance your skills, knowledge and behaviours to help you contribute to the development of a just, peaceful and sustainable world.This course is accredited and recognised by the Chartered Institute of Marketing (CIM) graduate gateway programme. Making us distinct and internationally recognised for you to stand out in the market. The CIM allows you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).**Key features:**- Our course structure gives our course a strong supportive identity – block teaching provides a collaborative environment, sense of community, peer support and facilitates gradual step by step mastery of key principles and skills allowing for diverse start points and learning styles. - Specific modules focused on helping you position yourself for a dynamic, creative and competitive industry.- We have a comprehensive career driven culture compiled with practical modules such Integrated Marketing Communications. For instance our students worked on a live client brief on Samsung, allowing them to apply theory to practice. - The course has recognition from a range of well-respected professional bodies including the Chartered Institute of Marketing and the Institute of Data and Marketing.- Benefit from our innovative range of assessments that are used to increase your digital and marketing knowledge and prepare you for a graduate career through a variety of real-world scenarios.- On this course you can get get involved in large-scale experiential projects, our student Emily Le Ngoc was the only British winner of the X-Culture global business competition.- Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers.**For further information on the advanced entry options for this course please visit the DMU website:** https://www.dmu.ac.uk/study/pre-edu-2030/marketing-ba-degree/marketing-ba-hons.aspx

Which department am I in?

Business and Law

Study options

Full Time (3 Years)

Tuition fees
£15,250.00 (US$ 18,761) per year
This is a fixed fee
Start date

September 2023


Leicester Campus

The Gateway,



LE1 9BH, England

Entry requirements

For students from United States

A minimum of 112 UCAS points from at least two A levels, including Human Biology, Biology or Chemistry at grade C or above

*There may be different IELTS requirements depending on your chosen course.


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