Marketing - BA (Hons)

Buckinghamshire New University

Our BA (Hons) Marketing programme is the perfect way to gain a comprehensive understanding of the role of a marketer. You’ll develop the practical, analytical and critical thinking skills required to succeed within a fast paced and diverse job environment.We live in is a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape.Choosing to study marketing will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills to make your mark in the business world.We’ll help provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further postgraduate study. Graduating with a marketing related degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.

School of Business and Law