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What will I learn?

Why study this course?

This master's degree is designed to provide you with the key industry-standard skills needed to develop a successful career in the UK or internationally. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. The degree offers pathways in retail marketing, advertising and public relations.

More about this course

The Marketing MA and its pathways is designed for those looking to develop their knowledge of the theory and practice of marketing and its application in the fast-changing business environment.

The competitive significance of advanced marketing practices is increasingly acknowledged, and the development of key sectors make this course highly relevant for future managers in retail, related professional services and the marketing industry in general.

In addition to subject-specific knowledge, the pathways of retail marketing, advertising or public relations aim to develop the skills necessary to be effective in today's challenging business environment. The course, developed in conjunction with industry and professional bodies, will adopt an integrated approach to provide a coherent exploration of the interrelationships between the various modules.

The course recognises the international scope and application of marketing across sectors, and the importance of key metrics. You'll become independent and reflective learners, able to continue your learning in your chosen profession.

A key principle of the course is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing environment.

Guest speakers from key industries and visiting professors will support the course tutors in the delivery of the course.

Depending on the pathway professional body exemptions or dual awards will be available.

Assessment

You'll be assessed through unseen written exams, presentations, reports and a dissertation,

Professional accreditation

This master's degree is accredited by the Chartered Institute of Marketing (CIM), this means you are also able to secure the CIM Postgraduate Diploma in Professional Marketing, depending on the modules you select, at no extra cost.

Where this course can take you

The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas.

Which department am I in?

Guildhall School of Business and Law

Study options

Full Time (1 year)

Tuition fees
Please contact the University for fee details.

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2022

Venue

Holloway

166-220 Holloway Road,

Islington,

N7 8DB, England

Entry requirements

For students from United States

Students who have completed US Bachelor degrees with Cumulative Grade Point Average minimum of 2.70/4.00 is required with at least 30 credits from one specific subject area, and a relevant well written statement in support of the application that demonstrates the applicant’s suitability, interest and motivation will be considered. Academic IELTS Overall score required: 6.0. Component scores required: Listening: 5.5; Reading: 5.5; Writing: 5.5; Speaking: 5.5.

For international students

You will be required to have: a minimum of 2:2 (or equivalent) in any subject discipline; a full university application form will need to be submitted which includes a detailed statement to support your application; Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent). Academic IELTS: Overall score required: 6.0; Component scores required: Listening: 5.5; Reading: 5.5; Writing: 5.5; Speaking: 5.5. Test of English as a Foreign Language Internet Based Test (TOEFL iBT): Overall score required: 72; Component scores required: Listening: 17; Reading: 18; Writing: 17; Speaking: 20.

*There may be different IELTS requirements depending on your chosen course.

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About London Metropolitan University

London Metropolitan University offers a range of flexible courses and helps students reach their full academic potential.

  • Two campus sites in the vibrant city of London
  • Diverse student body representing 142 nationalities
  • 96.7% of students in work or further study within six months
  • Helps students find work placements