Marketing Management with Advertising MSc

University of Leeds

Gain a specialist knowledge in marketing management and communications, with a focus on advertising and branding. On this course, you’ll develop a comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and digital media. Taught by specialists with professional experience and internationally recognised research expertise, you’ll gain the skills and knowledge on this professionally accredited course to pursue a successful career in marketing management. The course offers a balance of both academic and practical learning, allowing you to put your knowledge into practice within genuine business scenarios. You’ll explore the latest developments in marketing management, both in theory and in practice. You’ll graduate with up-to-date knowledge that will make an impact with employers and add value to your career. Dedicated modules will introduce you to essential marketing concepts, frameworks and approaches. You’ll also gain the skills you’ll need to work as a professional in marketing or advertising. A choice of optional modules will allow you to explore areas that suit your career plans. Course highlights This course is shaped by the Business School’s Global and Strategic Marketing Research Centre, one of the leading centres of research in marketing in Europe. Learn from academics who bring their world-leading expertise to the classroom. Develop cross-cultural thinking and understand how professional marketers operate across the world, helping you stand out in the global job market. Your learning will be connected to developments in industry through guest speakers who share current trends and valuable real-world insight. Build your professional skills and personal brand through the ‘The Global Marketing Professional’ module and improve your job market readiness with support from the Careers Service. Graduate with the skills and knowledge to succeed in different areas of advertising and marketing, such as communications, marketing management, strategic marketing, account management, marketing analytics, or even entrepreneurship. On all Masters courses at Leeds University Business School you’ll have an opportunity to apply for a place on a week-long international study tour which will include company visits, guest lectures and networking events, as well as an opportunity to visit local places of interest. Previous study tours have included visits to Berlin, Frankfurt, Milan and Zurich.