COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

This course combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.

Your development

Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop:

a critical understanding of media, culture and society
knowledge to theorise and analyse media and public relations
knowledge of media law and advertising regulations in a transnational context
an understanding of strengths and weaknesses of different types of data dissemination
analytical and critical skills to assess and conduct research in the field of media and PR
the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
skills to set up a campaign network and deliver PR campaign messages
skills to produce effective press releases and script, shoot and edit digital films.

Which department am I in?

School of Arts and Cultures

Study options

Full Time (12 months)

Tuition fees
£19,800.00 (US$ 27,252) per year
This is a fixed fee
Start date

Expected September 2022


Newcastle University

King’s Gate,

Newcastle upon Tyne,


NE1 7RU, England

Entry requirements

For students from United States

Students should have a four-year bachelor's degree with a minimum GPA ranging from 2.8 to 3.2 out of 4.0 (admissions criteria will vary depending on which course they are applying to).

For international students

A 2:1 honours degree, or international equivalent. We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in: the media; broadcast; print journalism. English Language Requirements - IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills).; TOEFL 90 overall (with a minimum of 19 in listening, 20 in reading, 22 in speaking, and 20 in writing).; Pearsons 62 overall (with a minimum of 56 in all sub-skills).

*There may be different IELTS requirements depending on your chosen course.