PROGRAMME OBJECTIVES
The specialisation in Marketing & Creativity is part of the Master Degree (DEAMIE)*.
The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. It deploys multiple approaches to marketing through its case- and project-based #NotByTheBook teaching methodology, preparing the next generation of strategic, responsible, competent and creative marketers.
The MSc in Marketing & Creativity curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars with corporate partners, case studies, experience in emerging markets, and guest speakers, as well as a minimum four-month professional experience (internship/direct employment) which allows participants to immediately apply their learnings to real-life companies and assignments.
The specialisation fosters creativity and critical thinking with a methodological and systematic approach. It teaches how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems, while also teaching students about creativity in business, management and performance, developing their cognitive flexibility, fluency of ideas and agility.
January 2027
Main Site - London
ESCP Europe London Campus,
527 Finchley Road,
London,
Camden,
NW3 7BG, SOUTHERN ENGLAND, United Kingdom
Bachelor degree and/or Masters in any discipline
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