Overview This Masters degree is designed to develop your expertise in international marketing strategy and practice. You’ll explore global market analysis, cultural behaviours, and strategic decision-making in diverse international contexts. Through this programme you will assess the marketing strategies adopted by different global SME’s and offer your solutions. The added complexity of trading across borders digitally is also featured in this very popular programme. If you study MSc Marketing you can choose between two pathways MSc Marketing (International) or MSc Marketing (Sustainable). You will be assessed through a variety of teaching methods depending on your chosen postgraduate course, including: online materials group assignments case studies field visits presentations consultancy work examinations
Which department am I in?
Marketing
Study options
Full Time
(1 Year)
Tuition fees
£27,600.00 (US$ 35,643)
per year
This is a fixed fee
Application deadline
Expected July 2027
Start date
September 2026
Venue
Henley Business School - Whiteknights campus
Whiteknights,
Reading,
Berkshire,
RG6 6UD, Southern England, United Kingdom
Entry requirements
For international students
Undergraduate degree - Good second class degree or the equivalent from an Internationally recognised university. Degree discipline - Any discipline.
*There may be different IELTS requirements depending on your chosen course.