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What will I learn?

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.

A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.

This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.

Which department am I in?

Management

Study options

Full Time (1 year)

Tuition fees
£36,168.00 (US$ 46,881) per year
This is a fixed fee
Start date

29 September 2025

Venue

Houghton Street

London School of Economics and Political Science,

London,

England,

WC2A 2AE, England

Entry requirements

For international students

Undergraduate degree at 2.1 level or above, or international equivalent. Applicants from any academic background are welcomed. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics. No prior work experience is required, however students with experience are welcome. IELTS: Overall 7.0, Reading 6.5, Listening 6.5, Writing 6.5, Speaking 6.5. TOEFL iBT (including Home and Paper Editions): Overall 100; Reading 23, Listening 22, Writing 24, Speaking 22.

*There may be different IELTS requirements depending on your chosen course.

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