Drawing on our world-class marketing faculty and thought-leaders in strategy, entrepreneurship and technology, MSc Strategic Marketing will give you a unique Imperial College view of marketing - one where marketing fundamentals intersect with the latest in technology and innovation, and where marketing science is blended with data-driven decision making for business.
Core modules will give you a broad commercial understanding as a foundation for your future career, and then equip you with practical tools for the application of marketing strategies. You will get the opportunity to deep dive into concepts and skills through elective modules, allowing you to shape your learning experience to suit your career goals.
Expert consultants from Imperial Business School Careers will offer you the very best support, advice and guidance that is tailored to your own specific career needs. You will have access to highly relevant and unlimited one-to-one support, as well as regular workshops and networking opportunities with employers who regularly visit our campus.
You also have the option to complete a four-six month work placement (internship) as part of your programme, extending the programme to 16 months and graduating with 120 ECTS. Please note that additional tuition fees apply.
Expected June 2027
Start date
September 2026
Imperial College London - South Kensington Campus
Exhibition Road,
London,
Greater London,
SW7 2AZ, Southern England, United Kingdom
First or 2:1 in a discipline such as business management, marketing, economics, psychology, or media and communications.
MSc Strategic Marketing is not a highly quantitative programme and is open to graduates from a variety of disciplines but candidates are expected to be familiar with a basic knowledge of maths before the start of the programme.
Our on-campus programme is designed for new and recent graduates, candidates with more than three years work experience will be considered on a case-by-case basis.
You are also required to have a well-researched career plan with clear short and long term goals.
*There may be different IELTS requirements depending on your chosen course.
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