Psychology and Marketing - BSc (Hons)

Aston University, Birmingham

The Aston BSc (Hons) Psychology and Marketing degree is designed to equip you with a comprehensive understanding of psychology and marketing and the practical skills necessary to excel professionally. The programme is an ideal combination of complementary disciplines. Psychology will provide you with an understanding of the foundations of human behaviour and insights into methods of changing behaviour. This understanding can then be applied in a Marketing context, providing insights into the consumer mind, from branding to buyer behaviour, resulting in more successful marketing plans. Likewise, studying Marketing will enable you to understand psychological knowledge and theories in the context of a real-world setting.Our degree is dual accredited by the British Psychological Society (BPS) and accredited by the Chartered Institute of Marketing (CIM). In this course, you will have the opportunity to complete a career-enhancing placement in the UK or internationally and be taught by leading experts from a range of specialist psychological and marketing fields.Psychology specialist facilities:• An observation suite (with audio-visual recording).\• Equipment and tools for psychophysiological measurement, such as eye tracking and motion-capture.\• Experiment labs for cognitive experiments.\• Larger labs for focus groups and audience-based experiments.**Key course benefits:*** Dual professional accreditation: This course is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM).* Triple Gold for Teaching: We’re rated Gold across all categories in the Teaching Excellence Framework (TEF, 2023).* Future career: Our graduates have secured work in top organisations such as the BBC, HSBC, Jaguar Land Rover, PwC, local government, the NHS, and more.**We no longer offer a Foundation Programme.**

College of Health and Life Sciences