What will I learn?
Develop the creative, critical and research skills needed to become a strategic, innovative and ethical PR professional.With a focus on areas such as social media and content creation, strategic communication, media relations, reputation management and sustainable reporting, you’ll develop your knowledge of social and political affairs learn how to persuasively communicate ideas, products and services to a wide range of audiences and engage critically with PR practices in the digital environment.**Why choose this course at London College of Communication*** Industry links: Be taught by academics and professionals who also advise commercial clients. The course is accredited by and partnered with industry bodies.* Focus on creativity: Make the most of the creative potential of UAL to develop creative communication skills across writing, photography, design and film, applied to contemporary Public Relations practice.* Personalisation: Choose an option unit that fits your interests and complete a final project aligned to your career goals.**What to expect**The course will support you to:* understand the development of the PR and marketing communications industries, along with their contributions to commerce and culture* make choices to develop your subject interests across different option units* apply research and evaluation to devise communication campaigns that build sustainable and beneficial relationships* develop strategic and creative approaches for social media, television, radio, and print, and in interpersonal contexts such as stakeholder management and media relations* understand how communication can influence attitudes and individuals, shape societies, and generate ethical obligations* practice contemporary communication techniques using current and emerging digital tools, work collaboratively with students both on and outside your course, and tell stories using the power of image and sound* practice strategic communications across the research and development of initial ideas through to creative execution, client presentations and evaluation.**Industry experience and opportunities**You’ll gain industry experience through live briefs and industry networks. Year 2 focuses on placements and employability, while Year 3 prepares you for careers at organisations including Google, Channel 4, Edelman and the Financial Times.Graduates have secured roles in global media companies such as Google, Channel 4, Edelman, the Financial Times as well launching their own companies. You’ll have the opportunity to undertake the Diploma in Professional Studies or the UAL Diploma in Creative Computing between Years 2 and 3 to enhance your learning experience and employability skills.**About London College of Communication**At LCC, you’ll learn how to bring together technology, creativity and storytelling, while building the skills, confidence and networks you need for your future career. We’ll support you to develop a future‑proof mindset, so you’re ready to succeed in the industries you’re heading into.Here, you’ll explore what matters to you, developing work that reflects your interests, values and ambitions.As part of University of the Arts London - ranked 2nd in the world for Art and Design - you’ll join one of the world’s leading creative universities and unlock the opportunities that come with it (QS World University Rankings by Subject).
