What will I learn?

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport, but you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK alone employs 580,000 people. In 2019, more than a third of those employed in the field of sport in the EU-27 was aged between 15-29.Developed in partnership with some of London’s leading sports clubs, agencies and governing bodies, including Queens Park Rangers and the MCC at Lords, our BA includes practical, professional work experience with a sports club or agency to get you work-ready.Whether you go on to work as a marketing manager for a Premiership club, a sports analyst, sponsorship executive or diversity advisor, the career pathways are varied and rewarding.Our degree provides an innovative, industry-focused programme that develops your knowledge of contemporary business management within the context of the wider sports industry. You will gain an in-depth knowledge of how the industry works. You will also learn to appreciate the internal and external challenges facing sports organisations, such as sustainability, diversity, and the impact of new technologies on sports marketing, management and customer engagement.Specialist optional modules allow you to tailor your studies to match your interests. They include marketing and management, entrepreneurial enterprise, event management, sustainability, and social media innovation.Where better to study than a centre of sports excellence? With 12 professional football teams, two premiership rugby team, and two country cricket sides, London is home to iconic sporting venues such as Wembley Stadium, Twickenham, Lord’s Cricket Ground and the Olympic Park in East London.

Which department am I in?

School of Management and Marketing

Study options

Full Time (3 Years)

Tuition fees
£14,400.00 (US$ 19,517) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

September 2022


Main Site

115 New Cavendish Street,



City Of Westminster,

W1W 6UW, England

Entry requirements

For students from United States

One Science subject from Biology, Chemistry, Physics, Maths, Geography, Geology or Psychology

*There may be different IELTS requirements depending on your chosen course.


About University of Westminster

Ranked 1st for international student diversity and among the top 15 most international universities in the world.

  • A thriving and modern university community in London
  • More than one million businesses within 20 miles
  • Works with over 7,000 employers for study & placements
  • Awards scholarships to students from over 50 countries

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